In many countries (including Australia), regular bowel cancer screening from age 45 is simply considered standard healthcare. In New Zealand, the national programme doesn't begin until 58. For the years in between, most people have no easy option. True Proactive exists to close that gap.
"I built True Proactive because I couldn't get a test I knew my own family needed." - Dr. Price
Dr Clive Price is a UK-trained GP with over 12 years in primary healthcare, now practising in New Zealand. He's a huge advocate and practitioner of preventative medicine. Not only is he leading the charge of making reliable health screening more widely available at True Proactive as an owner, he also reviews all True Proactive results and provides guidance on what to do next.
New Zealanders will develop bowel cancer in their lifetime
Survival rate when caught at the earliest stage
The gap between international screening guidelines (45) and NZ's national programme (58)
The evidence for earlier screening is well established internationally. True Proactive exists to make that access a reality for New Zealanders.
Founded and clinically directed by a practising GP, Dr Clive Price. He reviews all results and provides guidance on what to do with those results.
The FIT Test is the same test trusted by the NZ National Bowel Screening Programme, but now made available through True Proactive to everyone without needing to qualify.
Aligned with international screening guidelines from Australia, the UK, and the US — not invented from scratch. Just made accessible with clinical guidance.
Designed around the specific gaps in the NZ health system, by a doctor practising here.
Yes. Our FIT test is CE-marked and uses the same technology as the national programme. All tests are processed by an accredited NZ laboratory.
Your results are communicated to you directly and confidentially. They are never shared with your GP, insurer, or any third party without your consent.
Yes. All results are reviewed by Dr. Price. Negative results get an email with some additional information. Positive results are accompanied by a phone call and written correspondence with recommendations of what to do next and how to discuss with your GP.
The FIT test takes minutes. The knowledge it gives you lasts. And it can make all the difference.
