Dr. Clive Price, founder of True Proactive, a NZ based bowl cancer screening company, and his family posing together on a sandy beach with the ocean and cloudy sky in the background. The father wears a white short-sleeve button-up shirt, the mother wears a white top, and the two boys wear black shirts.

Screen Earlier, Live Better

At-home bowel cancer screening. Doctor-founded, lab-processed, and delivered to your door. No GP referral needed.

The True Proactive FIT Test

Easy to use, at-home, reliable bowel cancer screening test. Lab analysed results in days.
Dr. Clive Price holding a bowel cancer screening FIT Test sample bottle for stool collection with a green cap in his hand, blurred background Dr. Clive Price holding a bowel cancer screening FIT Test sample bottle for stool collection with a green cap in his hand, blurred background

Doctor Founded, NZ Operated

Founded by Dr Clive Price, a GP practicing in New Zealand, on a mission to make reliable screening more accessible.

Lab processed results

Delivered to your home

Results in days

Why Early Detection Matters

Bowel cancer is New Zealand's biggest cancer killer in those under the age of 50

9 in 10 bowel cancers can be treated successfully when caught early. Once it has spread (stage 4), 5-year survival falls to around 14%.

NZ's national programme currently starts at age 58 (reducing to 56 from 30 September 2026), but elevated risk starts much earlier.

HOW IT WORKS

Order online

Add to cart, checkout. Discreet NZ-wide delivery.

Collect at home

Once delivered, follow the simple sample collection instructions (takes minutes).

Post your sample

Prepaid return envelope included to send your sample directly to the lab for processing.

Receive your results

Doctor-reviewed results within ~7 days with clear next-step guidance. If your result is positive, a medical provider will be in touch to talk through what it means and what happens next. See FAQ for more info about what may follow.

Meet Dr Clive, Founder of True Proactive

"I created True Proactive because I couldn't get a FIT test for my own family."

After losing a 34-year old patient and friend to bowel cancer, Clive and his wife started doing FIT tests every year around their birthdays. After relocating from the UK to New Zealand, he wasn't able to find any FIT tests available outside of the national programme (currently serves ages 58 to 74, reducing to 56 from 30 September 2026). So he founded True Proactive to make easy, reliable bowel cancer screening accessible to all New Zealanders.

What people say

I was so grateful to find this and so relieved to get my results. I immediately asked to receive one every year.

Maree
Auckland

The fact that the results were reviewed by a doctor that could then guide me through what to do next was very re-assuring. The communication was fast and excellent.

Peter
Hawkes Bay

I was a little worried about actually doing the test at home but it was actually really easy and I got my test result email in a few days.

Tom
Auckland

I thought it was great that I could get this test without needing to make an appointment or get a referral. I just ordered it an it arrived 2 days later, then I had an email with my results a few days after that.

Janice
Hamilton

My family tries to be good on proactive health stuff and a friend saw an Instagram post about this, so I did it and I'm going to make it a yearly thing. So easy.

Lee
Tauranga

Frequently asked questions

What exactly is a FIT test?

A FIT (faecal immunochemical test) detects tiny traces of blood in your stool that are invisible to the naked eye. This can be an early warning sign of bowel cancer or polyps (i.e. an abnormal tissue growth found in the colon that could develop into cancer over time). You collect a small stool sample at home following the instructions provided, post it to the lab using a prepaid courier envelope, and receive a doctor reviewed test result. It is pain free, non invasive, and only takes around two minutes to complete.

Is this the same as the bowel test kit the government posts out?

It uses the same type of FIT (faecal immunochemical test) technology used by the kits the National Bowel Screening Programme posts to people aged 58 to 74 (reducing to 56 from 30 September 2026). The main differences are access and the positive threshold used. True Proactive is available privately to any adult, with no invitation or GP referral needed, and uses a more sensitive positive threshold. It is not part of the national programme.

Can I use this if I'm outside the national screening age?

Yes, that is exactly who True Proactive's FIT (faecal immunochemical test) is for. The National Bowel Screening Programme only covers people aged 58 to 74 (reducing to 56 from 30 September 2026), so both younger people and people over 74 miss out. Bowel cancer is the leading cause of cancer death in New Zealanders under 50, and rates in younger adults have been rising over the last few decades. Risk also continues to rise with age, so many people over 74 choose to keep screening once they are no longer covered by the programme. True Proactive gives you access to the same type of FIT test used by New Zealand's National Bowel Screening Programme, with no fixed minimum or upper age limit. We recommend proactive screening for adults, and it is available to anyone aged 20 and over. True Proactive's FIT is a screening test for people without symptoms. If you have any bowel symptoms, see your GP.

Do I need a GP referral?

No. True Proactive's FIT (faecal immunochemical test) is available directly to you, with no GP referral required. You order online, collect your sample at home, and post it to the lab using the prepaid courier envelope provided. Your results are reviewed by a New Zealand registered doctor, and if your result needs follow up you will receive a doctor reviewed letter informing you of your result and guidance on next steps, including how to discuss your result with your GP.

How much does it cost, and is it subsidised or covered by insurance?

A single True Proactive FIT (faecal immunochemical test) test is $190 plus shipping (shipping is free on orders over $225). It is a private service and is not publicly funded. Some health insurers may cover screening tests, so it is worth checking with your provider. If you are within the National Bowel Screening Programme age range (58 to 74, reducing to 56 from 30 September 2026), its FIT test is free, and you can contact the programme directly to access or discuss it.

How accurate is the FIT test?

FIT (faecal immunochemical test) is one of the most accurate non invasive bowel cancer tests available, and a single test detects the majority of bowel cancers. True Proactive uses a more sensitive positive threshold, which is designed to pick up smaller traces of blood and improve the chance of finding something early, when it is most treatable. The trade off is that it can produce more false positives, so some people may need a follow up investigation even when no cancer or significant polyp is found. A negative result is very reassuring, and because no test is perfect, repeating it each year strengthens that protection over time.

Remember, FIT is a screening test, not a diagnostic one. A positive result means further investigation (usually a colonoscopy) is recommended, not that cancer is present.

Is the test difficult or messy to do?

No, it is designed to be quick, easy and clean. The test kit includes a stool catcher, medical glove(s) and a simple collection device, and most people complete it in a couple of minutes. There is no bowel preparation, no dietary changes required, and nothing to refrigerate. Clear step by step instructions (and a short video) are provided with your test kit to walk you through the process.

How long does it take to get my test results?

Most test results are returned within about 7 days of the lab receiving your sample (often within 3 to 5 working days). You will receive your test result by secure email, along with a doctor reviewed letter explaining what it means and any recommended next steps.

Is a doctor actually involved in reviewing my results?

Yes. All results are reviewed by our clinical team, led by Dr Clive Price, a New Zealand registered GP, before they are sent to you. Negative results come with an explanatory email. If a result is positive, one of our clinicians will contact you, usually Dr Clive Price, or another member of the True Proactive clinical team if he is unavailable, with a written letter setting out what the positive result means and how to discuss it with your GP.

What happens if my FIT test result is positive?

If you receive a positive result, one of our clinicians will contact you to discuss it. This will usually be Dr Clive Price, or another member of our clinical team if he is unavailable. A positive result means blood was detected. It does not mean you have cancer, as blood can come from polyps, haemorrhoids or inflammation. You will receive a doctor reviewed letter and guidance on next steps, including how to discuss your result with your GP. A positive True Proactive FIT result does not automatically guarantee a publicly funded colonoscopy, so your GP can advise on your options, and we provide a doctor's letter to take to them.

Is it really private? Who sees my test results?

Your FIT (faecal immunochemical test) results are strictly confidential, and are only sent to the email address you provide with your order. Your results are reviewed by a doctor and sent directly to you, not to your GP, employer, insurer or ACC, unless you choose to share them with any third parties. Your health information is stored securely and never shared with advertising partners. Our Privacy Policy complies with the New Zealand Privacy Act 2020 and the Health Information Privacy Code.

What is the difference between a pharmacy FOB test and a True Proactive FIT test?

Pharmacy FOB (faecal occult blood) tests use an older guaiac based testing method that reacts to haemoglobin from any source, including red meat and some foods, which can cause false positives and requires dietary restrictions before testing. True Proactive uses a FIT (faecal immunochemical test), which detects only human haemoglobin. That makes it more accurate than a pharmacy FOB test, needs no dietary changes, and is lab processed and doctor reviewed. True Proactive uses the same type of FIT technology used by New Zealand's National Bowel Screening Programme, and is the internationally recommended first line test for population based bowel screening.

Is True Proactive a New Zealand company, and who is behind it?

Yes. True Proactive (True Proactive Health Limited) is a New Zealand registered company, founded by Dr Clive Price, a UK trained GP with over 12 years' experience who now practises in New Zealand and leads the clinical team that reviews all True Proactive test results. Our mission is to make reliable, proactive health screening easier for New Zealanders to access.

See our full FAQ for more →

Two True Proactive bowel cancer screening FIT Tests, one package open, one closed, product packaging on a white background

Don't wait until 58. Screen now.

Early detection is the single biggest factor in bowel cancer survival. The FIT test takes minutes. Make it part of your yearly routine starting now.

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